And that is what sparked the idea! Volcanic eruptions are unpredictable and dangerous events, where access is more often than not prohibited to the public due to poisonous fumes and other volcanic dangers and they wanted to create a mesmerizing show where people would be able to experience real flowing lava in a safe environment. Right from the beginning, they had a clear vision of how that show would be built up as the perfect mix of education, cultural insights, entertainment and last but not least, red-hot lava. 

But then everything changed. In 2011, their two older boys were diagnosed with autism. As a result, Júlíus & Ragnhildur set aside their entrepreneurial dreams and put all their focus on supporting their two boys and help them face their daily struggles.  As the boys grew older, they kept surprising their parents and everyone else, proving time and again that they were capable of so much more than what everyone initially expected. The boys’ strength inspired Júlíus and Ragnhildur, resulting in them reviving their old startup dream. They felt they owed it to their boys to follow through and show them that if you work hard enough and believe in yourself, anything is possible!