LAVA SHOW recreates a volcanic eruption by superheating real lava up to 1100°C (2000°F) and then pouring it into a showroom full of people.
LAVA SHOW is the only live lava show in the world and has received multiple innovation awards and recognition for its educational and cultural value. With outstanding customer reviews, Lava Show is one of the highest rated attractions in Iceland and an utterly unique immersive experience unlike anything else in the world.
Don’t miss this unique opportunity to get up close to real molten lava, see it flowing, hear it sizzling, and feel the incredible heat that emanates from it.
The founders of LAVA SHOW are Ragnhildur and Júlíus, a married couple and parents of three. Their startup story sure is an interesting one.
They met in college and had big dreams for the future, one of which was to start a company together and make something new and unique that had never been done before. They soon started a family and within a few years, they were married with two beautiful boys. The future was bright.
It was during the 2010 volcanic eruption at Fimmvörðuháls that the business idea emerged. The couple went up to the mountain ridge to witness the eruption up close and personal. It was an epic battle of fire and ice and they were utterly mesmerized by the crushing heat, deep mysterious sounds, and the stark contrast of the bright orange lava fountain against the dark cooling lava and snow-white glacier.
And that is what sparked the idea! Volcanic eruptions are unpredictable and dangerous events, where access is more often than not prohibited to the public due to poisonous fumes and other volcanic dangers and they wanted to create a mesmerizing show where people would be able to experience real flowing lava in a safe environment. Right from the beginning, they had a clear vision of how that show would be built up as the perfect mix of education, cultural insights, entertainment and last but not least, red-hot lava.
But then everything changed. In 2011, their two older boys were diagnosed with autism. As a result, Júlíus & Ragnhildur set aside their entrepreneurial dreams and put all their focus on supporting their two boys and help them face their daily struggles. As the boys grew older, they kept surprising their parents and everyone else, proving time and again that they were capable of so much more than what everyone initially expected. The boys’ strength inspired Júlíus and Ragnhildur, resulting in them reviving their old startup dream. They felt they owed it to their boys to follow through and show them that if you work hard enough and believe in yourself, anything is possible!