The founders of LAVA SHOW are Júlíus and Ragnhildur, husband and wife and parents of three.

Their startup story is a pretty interesting one. They met in college and had big dreams for the future, one of which was to found a company together. They soon started a family and within a few years, they were married with two beautiful boys. The future was bright.

It was during the 2010 volcanic eruption at Fimmvörðuháls that the business idea emerged. The couple went up to the glacier to witness the eruption up close and personal. It was an epic battle of fire and ice and they were utterly mesmerized by the crushing heat, deep mysterious sounds, and the stark contrast of the bright orange lava fountain against the dark cooling lava and snow-white glacier.